About BigHand 

BigHand offers technology solutions for busy legal professionals that provide data and insights to increase value and profits. Through technology, insight and experience, we deliver success for our clients future. We enable our clients to give their customers a better experience while empowering their people to be their best.

We make big happen for our customers.

We are a business driven by our values and have these at the centre of everything we do. Our BigHanders are dedicated to building a culture where we win together, we learn, we give back, we believe in each other and we find the fun. 

About the role

We’re looking for a Product Marketing Manager to help drive the next phase of growth for our Workflow Management and Financial Operations verticals. If you’re passionate about bridging the gap between product and customer and have experience leading and executing successful go-to-market strategies, we’d love to hear from you.

Reporting into the Head of Product Marketing, the individual in this role will work closely with the Global Director and Product Manager within our Workflow Management business to create impactful product messaging, conduct market and customer research and take new product releases to market. This role also presents an exciting opportunity to establish product marketing activities for some of our Financial Operations products.

What you’ll do

Product Messaging & Positioning:

• Develop and refine compelling product messaging and positioning tailored to our target audiences.
• Ensure consistency and alignment with BigHand’s brand narrative and value proposition.

Go-to-Market (GTM) Strategy:

• Lead the planning and execution of GTM strategies for new product releases and feature rollouts, including creation of content such as marketing emails and social posts
• Collaborate with product management, sales, solutions and wider marketing teams to ensure seamless and impactful launches aligned to business objectives

Sales Enablement:

• Equip the sales team with tools, presentations, and resources to effectively communicate product benefits and close deals.
• Create product-focused content, such as battle cards and pitch decks.

Customer and Market Insights:

• Conduct research to deeply understand customer needs, pain points, and behaviour.
• Work with the Global Product Director to analyse and define the total addressable market (TAM) for your product(s) and identify growth opportunities.

Cross-functional Collaboration & Stakeholder Management:

• Work closely with product, customer success, and marketing teams to align strategies and ensure customer-centricity.
• Participate in monthly product board meetings with key stakeholders and advocate for the customer by bringing insights into product development and feature prioritization.
• Inspire and influence junior marketing team members by sharing best practices, demonstrating a passion for innovation, and fostering a collaborative culture.

What we’re looking for

• Minimum 4 years of experience in marketing, with at least 2 years in a product marketing role.
• Proven track record of leading successful product launches and creating impactful marketing strategies.
• Strong understanding of the product marketing at a B2B SaaS company; experience in legal tech is a plus.
• Experience with stakeholder management, demonstrating the ability to influence decisions at the highest level.
• Exceptional written and verbal communication skills, with the ability to craft clear and persuasive messaging.
• Data-driven mindset with the ability to analyze metrics and translate them into actionable strategies.
• Proficient in tools such as CRM systems, marketing automation platforms, and analytics tools.

What we offer

• 25 days holiday (exc. bank holidays) + 3 BigHand days off between Christmas & New Year
• Various wellbeing benefits including private medical, vision, online wellbeing programs & webinars, access to online therapy and Employee Resource Groups (ERG)
• Company-wide Wellness day, for our teams all across the globe to switch off and spend the day doing something to nourish their mental health
• Opportunities to give back with company volunteer events and individual volunteer days
• Career growth opportunities and study leave allowance
• Family benefits including enhanced parental leave, secondary caregiver leave and fertility support
• Financial benefits including pension scheme, life assurance, and salary sacrificing
• Cycle to Work Scheme and Tech Scheme
• Growing business with a global presence, flexible working, modern offices, and remote work options

Our DEI Commitment

We welcome the unique value and individuality that you can bring to BigHand. We are an equal opportunity employer and are dedicated to recruiting solely based on capability and potential regardless of race, gender, sexual orientation, gender identity or expression, age, educational background, national origin, religion, military status or physical ability. Our BigHanders are dedicated to advancing our culture of belonging by embracing differing viewpoints, opinions, thoughts, and ideas. 

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